1. Update your content
The benefits of keeping your website up to date are numerous.
It stops visitors from leaving your site straight away and keeps them on your site for longer.
Search engines love frequently update websites.
Visitors come back again and again as they enjoyed the first experience. It’s a bit like returning to the same Airbnb each year because you had such a good time the first time.
Up to date content inspires confidence and may lead to sales/donations etc.
Think of your website as your general fitness. If left unattended for too long you will get out of breath more easily, you will start to put on a few pounds and, if this is important to you, you won’t attract many admirers….and admirers (or more specifically visitors) are what your website needs!
(If you still have a website that a developer has to update for you, you should look into switching to a content management system e.g. wordpress).
2. Make your website responsive
I nearly put this at the top of the list as to be honest its essential these days. Especially as sometime in 2018, Google will be prioritising the mobile version of a website rather than the desktop version in how they rank websites.
This may have a negative impact on websites which aren’t responsive or have an inferior mobile user experience.
What can you do?
Well it may be time to invest in a more responsive website, and bear in mind you generally get what you pay for. Not that you need to pay a premium mind you.
3. Look at your user experience
Your website is really your own 24/7 sales person, they never take a break. Because of this you need to make sure that they are giving your customers (users) a good experience. Some of the ways to ensure a good user experience are…
- Use white space – white space around text and titles increases user attention by 20% Crazy Egg.
- Increase the speed of your page load – one of the most frustrating experiences for users of the web is waiting for a page to load for too long.
- Utilise attractive ‘calls to action’ – think about the different colours and words you can use for this, different colours evoke different messages and words should include a verb or an action word that excite the user to DO something!
- Make use of well thought out headings – a great heading will guide your user through the site, making it easy to scan through and find content that speaks to them directly.
4. Use real people for your images
Please! No more stock photos, go to ‘stock photos anonymous’ if you need to but please do away with the habit. Stock photos are high quality, yes. But they don’t really reflect who you are as a business, charity or church. Studies have even shown that these type of photos are often ignored.
Use images that best represent you or your product/service. Real or relevant images engage visitors and that is what you want.
Enough to convince you?
5. Get in touch
Finally, you may feel that points 1-4 are a bit too time consuming at the moment or you don’t have the skills to make the changes. I’m happy to have a chat about some ideas with you if you would like?